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How to Use Your POS to Encourage Repeat Business
Attract More Regulars with Incentives
"Promote repeat business at your store with an integrated loyalty program." It's straightforward to implement when integrated into a sophisticated POS system like Exatouch®. Points-based programs enable businesses to provide discounts after customers accumulate a specific point total based on purchases. Automatic calculation and application within the POS streamlines record management and reduces transaction time.
Exatouch Point of Sale's Customer Loyalty Programs
Exatouch POS includes multiple loyalty options:
- An intrinsic point-based loyalty program
- An integration with Factor4
- An integration with Scan Data
Grow Your Customer Base with Gift Cards
"Your store can have a branded gift card program—just like the big box retailers!" Solutions like eGiftSolutions® allow smaller operations to access complimentary gift card processing, design, fulfillment services, real-time reporting, and dedicated support. Gift cards retain capital within establishments while expanding customer reach and fostering repeat transactions.
Get tips on how to market gift cards at your business
Personalize the Shopping Experience
"With help from thoughtful, well-designed tools, your staff can provide customized service that leads to loyal shoppers who return." Modern POS systems enable staff to quickly access purchase history for personalized recommendations. Understanding customer preferences—such as recognizing a previous belt purchase to suggest coordinating footwear—creates targeted engagement. Identifying regular purchasers of specific items allows targeted outreach when new inventory arrives, accompanied by exclusive promotions for valued patrons, fostering a customer-centric environment.
Boost personalization by updating customer records within Exatouch
Stay Connected
"Remaining top of mind for your regular patrons can be challenging for a small business owner." Digital connectivity solutions include maintaining customer databases within POS platforms. Communication channels encompassing product announcements, promotional campaigns, and special offers keep businesses connected. Whether sending appointment reminders for spa services or birthday-based annual coupons for retail locations, integrated databases simplify customer connection and transform occasional shoppers into regulars.
Marketing tools built into Exatouch make it easy to stay in contact